SO after discussing with Smithy, I think the best way to keep and retain new players is GIVE THEM A PURPOSE. What does every modern day shooter, that actually has a player base, have that Empires doesn't? Well, a lot of things but specifically there is no system to prove your worth or to keep you playing. We all play it because we enjoy the different matches and unique gameplay, but that only lasts so long before all of us have to take a break. What if we could minimize this? I would like to propose, a system that is currently halfway implemented and joined together with the "tactical time", an XP system. How it would work: Every action you do would be worth a certain "point" in the XP system, rewarding you for being a teamplayer rather than just trying to get a high k/d. This system could track your k/d, track how many enemy vehicles you killed, how many vehicles you lost etc etc. After getting X amount of points, exponentially increasing to make it harder and harder to rank up encouraging people to stay and play. Skin Unlocks: This would be the hardest part I bet, as it would require some new art assets though I think it is entirely possible. Change the skins of some of the infantry to be different, and reward players who rank up so they can change out skins on the main screen. This rewards people who continue playing and makes the game a tad more interesting as there will be multiple different skins for people to distinguish who is a higher threat on the battlefield. Why?: This is the best bet at keeping newbies and entertaining everyone. Yea it may seem like a lot of work, but the game is running RELATIVELY fine at this point. There has to be a cycle put in place to reward users for playing and to keep them playing, which Empires completely lacks. We NEED a system like this or many new players will play a couple matches and leave. With this, it keeps them interested, it gives them a way to feel like they are achieving something. Also, you could provide a "cool skin" right off the bat for someone finishing the tutorial... that actually does promote people to do it because they are rewarded.